‘WA38’ fruit size and dry matter for fruit quality/consumer preference
Author: Stefano Musacchi, Kate Evans, Carolyn Ross, Sara Serra
Published: 2020
Summary: Presorting WA38 apples at harvest by size and predicted dry matter allowed to identify differences in fruit quality and consumer preferences. Consumers overall preferred Large and Medium apples with dry matter <17%. Higher proportion of consumers is willing to pay higher prices (≥$2.23/lb) for WA38 apples from mature orchard.
