Author: Dr. Eugene Kupferman, Dr. Anna Marin, Dr. Roger Harker
Published: 2003
Summary: The objectives for this project were: 1. Increase consumer acceptance by providing information on consumer criteria for the acceptability and willingness to purchase apples of different firmness and sweetness levels. 2. Compare results from a revised testing protocol utilized in 2004 for Gala and Red Delicious apples to trends observed in earlier studies with these varieties. 3. Evaluate the relationship of non-destructive firmness instruments to consumer purchase intent for Gala and Red Delicious apples from data collected in 2004.
